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🏛️ Rent Control Victory in Pomona, ICE Threats in LA & Where Renting Still Makes the Most Sense

Welcome to The Tenure View, Where renters gain the clarity, tools, and insight to navigate rising rents, unfair evictions, and housing systems that weren’t built for us.

This week we’re diving into:

  • How Pomona tenants won real rent control after 10 years

  • ⚠️ The dangerous rise of eviction threats involving ICE in LA

  • 📈 A rent spike in Santa Clarita that hints at broader market pressure

  • 📉 Cities—like LA—where renting is still the smarter financial move

Let’s get into it.

Pomona Tenants Just Made History With a Hard-Fought Rent Control Law

After more than a decade of organizing, Pomona tenants have something most renters can only dream of: real rent control.

Last week, Pomona’s City Council approved a local ordinance that caps rent increases at 4% per year for older apartment buildings—those built before 2007. It also expands just-cause eviction protections, limits security deposits to one month’s rent, and establishes a local rental housing board with enforcement power.

For tenants who’ve spent years facing double-digit rent hikes and unfair evictions, this is monumental. Local organizer Maria Morales told LA Public Press, “This ordinance is not a ceiling. It’s a floor for us to stand on.”

Pomona now joins cities like LA, Pasadena, and Santa Monica in the growing patchwork of tenant protections across California.

📌 The Tenure Take:
This wasn’t a quick policy win. It was a 10-year grind: renters protesting, organizing, collecting signatures, and putting pressure on elected officials. If you ever doubt whether tenant organizing works—Pomona just proved it does.
Source: LA Public Press, July 18, 2025

⚠️ Landlord Uses ICE Threat in LA to Force Out Long-Term Tenant

In a disturbing story from East Hollywood, a landlord allegedly threatened to report a tenant to immigration enforcement as a scare tactic to push her out. The tenant, Maria Torres, has lived in the unit for over 20 years and says the threat came after she resisted a rent hike and requested repairs.

While the landlord denies wrongdoing, tenant rights groups are sounding the alarm. The Los Angeles Tenants Union noted that landlord harassment involving ICE threats is not new, but it's often unreported due to fear.

Under California law, this kind of behavior could be considered a violation of tenant protection laws, especially when it targets immigration status—a protected category.

📌 The Tenure Take:
Harassment doesn’t always come with shouting or eviction notices. Sometimes it’s whispered threats meant to scare tenants into leaving without due process. If your landlord ever uses your immigration status—or threatens to—document it and contact a tenants rights organization immediately.
Source: The Independent, July 22, 2025

🔺 Santa Clarita Sees 6.1% Rent Jump in Just One Month

Santa Clarita just saw the biggest month-over-month rent spike in Southern California, with a staggering 6.1% increase from June to July. That’s according to the latest data from Zumper, which also notes a nearly 9% rise year-over-year.

Median rent for a one-bedroom now sits at $2,260.

As rents in central Los Angeles remain high, many renters have been pushed further out into surrounding areas like Santa Clarita. That demand, combined with tight supply, is fueling the surge.

📌 The Tenure Take:
What happens in “cheaper” cities doesn’t stay there for long. As renters get priced out of LA proper, suburban cities absorb the pressure—and prices shoot up. If you’re in a lease, use this info to negotiate early and lock in a renewal before another spike hits.
Source: SCV News via Zumper, July 22, 2025

📉 Renting Still Beats Buying in LA—By a Lot

Homeownership may be the American dream, but in Los Angeles, it might be more of a financial nightmare.

According to Newsweek, renters in LA save an average of $1,717 per month compared to homeowners with a mortgage. That makes it one of the top U.S. cities where renting is still financially smarter than buying.

LA joins places like San Jose, New York, and San Francisco—high-cost markets where homeownership comes with a heavy monthly price tag.

📌 The Tenure Take:
Renting isn’t a failure—it’s often a strategic choice. You can still build wealth, live well, and have peace of mind without owning property. What matters is knowing your numbers, managing your lease wisely, and protecting yourself from unnecessary rent hikes.
Source: Newsweek, July 20, 2025

🧩 Spotlight: How Pomona Became a Blueprint for Local Tenant Power

Pomona’s rent control law didn’t come from above—it came from neighbors organizing block by block.

From community forums to signature drives and public hearings, Pomona renters took matters into their own hands. What makes their win notable is the city’s size: mid-sized cities like Pomona are often overlooked in housing policy but represent the next battleground for tenant protections.

📌 The Tenure Take:
Don’t underestimate your city just because it’s not LA or SF. If your rent is too high, your landlord is too bold, and your rights feel nonexistent—you’re not alone. Pomona proves that local change is possible when renters speak up together.
Source: LA Public Press, July 18, 2025

📅 Upcoming IRL: Speed Roommating in Hollywood (Yes, That’s a Real Thing)

Need a roommate who doesn’t ghost you after one text?

SpareRoom is hosting a Speed Roommating event this Thursday, July 24 at Sassafras Saloon (1233 N. Vine St., Hollywood), 7:30 PM to 9:30 PM. Meet people who either have a room or need one, mingle over drinks, and skip the Craigslist chaos.

📝 RSVP at Spareroom.com
Admission: Free
Vibes: Chill

🧰 The Renter’s Essentials Toolkit

Protect your lease. Protect your peace of mind.

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The Renter’s Essentials Toolkit is a growing vault of practical resources designed to save you money, protect your rights, and give you peace of mind every step of the way—whether you're moving in, negotiating a lease, or fighting a rent hike.

Inside, you’ll find:
Move-In & Move-Out Checklists
Rent Increase Legality Flowchart
Security Deposit Dispute Templates
Lease Negotiation Scripts
Renter’s Rights Mini Guides
…and so much more coming.

But here’s the deal:
🎁 You can start unlocking exclusive pieces of the toolkit—for free—just by sharing The Tenure View with friends who need it.

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Protect your lease. Share the view.

Thanks for reading The Tenure View.
We’ll see you next week—same time, same rent-fighting spirit.

Stay safe, stay informed,
—The Tenure View📢 Share The Tenure View, Get Rent-Ready Tools 🎁

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